PROJECT OVERVIEW

Toro Loco is a proposed addition to the Red Bull lineup developed as part of a packaging design project focused on expanding an existing brand. The concept imagines a slightly more premium beverage featuring a smokier flavor profile with subtle mesquite notes and a deeper sweetness derived from real cane sugar. Despite its bold personality, the drink contains no added caffeine. The project explores packaging as a storytelling tool, combining custom, tattoo flash-inspired illustration, typography, and a unique color palette to create a product that feels new while drawing inspiration from tattooing and old-school culture. The goal is to refresh Red Bull’s offerings through a design that feels both nostalgic and contemporary.

  • PROJECT OVERVIEW ★

  • PROJECT OVERVIEW ★

  • PROJECT OVERVIEW ★

  • PROJECT OVERVIEW ★

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Toro Loco is a proposed addition to the Red Bull lineup, developed as part of a packaging design project focused on expanding an existing brand. The concept imagines a slightly more premium offering, featuring a smokier flavor profile with subtle mesquite notes and a deeper sweetness derived from real cane sugar. While the visual identity leans into bold imagery, the beverage contains no added caffeine. The project provided an opportunity to explore packaging as a storytelling tool.


ROLE Sole Designer


DELIVERABLES Can Design, Billboard Mockup, Instagram Post

SOLUTIONS

The main challenge is designing packaging that stands out on grocery store shelves while still feeling authentic to the Red Bull brand. The project aims to differentiate itself through:

  • A more illustrative and character-driven visual identity

  • A premium yet playful tone

  • Nostalgic inspiration interpreted through modern design

  • Custom typography and distinctive color choices

Rather than emphasizing extreme energy or intensity, Toro Loco focuses on personality and visual originality to attract consumers who may feel indifferent toward traditional energy drink branding.


TARGET AUDIENCE

  • Consumers open to trying new beverage concepts

  • Young adults interested in design and classic aesthetics

  • People who may not strongly identify with existing energy drink branding but are drawn to unique packaging and flavors

PROBLEM STATEMENT

Current energy drink packaging struggles to stand out in crowded shelves and often targets the same visual language and consumers. There is an opportunity to introduce a product that refreshes brand image through illustration, unique influence, and a more premium visual identity while appealing to consumers looking for something new.

/ˌtukəˈɡɹæfɪk/ adjective

  1. Relating to or characteristic of the graphic design style of Tuco; marked by a distinctive blend of pulp imagery, cinematic composition, visual contrast, and eclectic retro influences.

© 2026 Arthur Beire. All rights reserved.

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