Rebooted Hardware is a branding exercise focused on developing a comprehensive set of guidelines for a fictional company. Over the course of several weeks, the project explored the concept of a high-tech hardware store that blends the reliability of traditional tools with the innovation of modern technology. The goal was to establish a clear, cohesive identity for a brand positioned to fill a gap in the market, along with a set of guidelines that could be easily applied by other designers.

ROLE Sole Designer

DELIVERABLES Brand Identity Guidelines, Mockups