I’m Arthur Beire, Tuco for short, a Brazilian-born designer now based in metro Detroit.

Design has always felt like familiar territory. Growing up, my closest reference point was my father, an automotive designer, and through him I learned early on to notice the relationship between form, function, and character. I always knew I’d end up in the field or near it, finally landing on graphic design at some point in high school.

Since then, my work has been shaped by a fascination with the past, especially the visual worlds of cinema, fashion, music, and graphic design history. I’m interested in how older aesthetics continue to influence contemporary culture, and how they can be reinterpreted rather than simply replicated.

Whether through branding, typography, or visual systems, I aim to make things that are memorable, thoughtful, and built to last.